An inspiring podcast on everything you need to know about color!
The Natural Flow of Color with Laura Perryman
Laura will give insights in the world of materials and how specifically plastics relate to product design and yes color. She believes the world of color design is adapting to seasonal color flows, letting go of the need to control color in design and letting it flow naturally. An interesting talk about creating natural colors in labs, neuro-aesthetics and where the future of design & color is moving.
Laura is an experienced colour and material designer and trend forecaster, who thinks strategically, has a user-centered mindset and brings inspiration, clear actionable insights, and design directions for brands and organisations. Her ethos is colour and materials should be integral but above all have a positive purpose for applications, products, or services. Working with companies, she navigates future opportunities and creates intelligent, empathetic, and planet-aware palettes and designs, demonstrating aesthetics are key to all levels of experience.
Her in-depth background in colour, knowledge of materials in manufacture, and critical understanding of the trend prediction process have enabled the creation of innovative design directions, brand colour guidelines, and material development for globally renowned and respected companies.
Her work experience encompasses diverse industry sectors, from industrial product design to digital platforms; she has created unique CMF design for future-forward innovation firms in-house at Arrival, Nokia, and Speedo, and has consulted with brands such as 3M Post-it, Sainsbury’s, DuPont Corian, and HP, to create category leading colour identities for new products. She’s led strategic future forecasting projects for clients such as Panasonic Europe, Antron, Comex, and Procter & Gamble and created engaging and insightful reports for trend forecasting agencies including WGSN and Beautystreams.
Laura currently directs Colour of Saying, a UK-based CMF Design Studio, focused on future-forward circular and emotionally-connected colour and material design, insights, and experiences for brands and organisations. Most recently showcasing an exhibition and series of workshops entitled ‘Colour Via:’ on how colour can drive and be an agent for change in advancing sustainable design practices. She is currently on the board of trustees for The Colour in Design Awards, a non-profit organisation that supports new graduates and designers to explore colour further in their practice.
Laura is the author of The Colour Bible, published Autumn 2021, a succinct book covering 100 significant colours and their pertinence and potential for use in the world around us.
Sharing the Love for Color with Peggy Van Allen
An educational talk with Peggy on how she observes human behavior and translates changes in her surroundings to color palettes, the importance of sharing knowledge in the field of color and design to inspire others, how you communicate color digitally in current times with clients, how being President of Color Marketing Group impacted her professional career and network and how her view on the importance of philanthropy in multiple areas.
Peggy Van Allen is a designer and color anthropologist with a background in graphic design and experience in trend research, visual merchandising, and palette development. Her unique skillset allows her to visually communicate the complexities of color in a way that is both inspirational and educational. Peggy has a firm understanding that trend forecasting is integral to the success of design and color palette development.
Peggy has been an active member of Color Marketing Group (CMG) for over 20 years. She has served on numerous committees, facilitated workshops, and served two terms on the Board of Directors. Following two years as Vice-President of Color Forecasting, Peggy was appointed as CMG’s 2020-2022 President.
Color Marketing Group, a not-for-profit, international association of color design professionals, is a forum for the exchange of all things color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists.
As a color anthropologist, Peggy studies human behavior in order to understand the why, what and when of a target consumer’s color preferences. Corporate clients, in the home products industry, utilize Van Allen’s color expertise on projects ranging from large-scale paint color displays to smaller color line updates, and material color offerings such as building sheets, grout, and roofing.
Contactless Color with Justine Fox
How is the city of London changing its colors and what has to change? Justine talks about her passion for urban planning and architecture and how she works with architects to apply color more purposefully. She highlights the importance of child-friendliness in urban areas and how her new project gets children and entire communities active together again in a playful and of course colorful way.
Justine is a consultant with a unique understanding of applied colour psychology, colour trend, insights and colour ergonomics with futures thinking. Her multi-disciplinary perspective on colour creates engagement with people through product development, social content, publications and immersive installations. She is focused on bringing awareness to all stakeholders within urban planning and architecture on the considered use of colour to help improve sustainability, inclusivity, community and safety for all people who live and work in the built environment.
Calzada Fox is a colour consultancy with a difference, combining strategic vision, creativity and innovation. We work across all sectors empowering our clients with innovative ideas which are relevant to their business and stakeholders.
“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”
— Review Apple Podcast