An inspiring podcast on everything you need to know about color!

The Bottom Line of Color with Anat Lechner

The Bottom Line of Color with Anat Lechner

In this episode you may learn how to rationalise your color choices through data and statistics, a requirement ever more important when working with large businesses. Anat Lechner will explain how she ended up in the world of color and how her business perspective on color helps the creative industry today. Anat believes we need to first understand color before we can apply it, let alone use it to drive business decisions. Her company Huedata gives you the necessary background information to make well-informed color choices based on true market data.

Anat Lechner, PhD, is a Professor of Business Management at the Stern School of Business, New York University where she focuses on disruptive leadership, innovation, and strategic change. She’s also the founder of Huedata Inc., a color intelligence company. A former Research Fellow at McKinsey & Co. Dr. Lechner has advised to global Fortune 100 firms in the Financial Services, Pharmaceuticals, Chemicals, Energy, Food, High Tech, Design and Retail industries. She’s had numerous appearances on the NYT, WSJ, BBC, ABC, Forbes and other premier global media outlets Anat holds an MBA and a PhD in Organization Management from Rutgers University, NJ.

Read More
Sharing the Love for Color with Peggy Van Allen
art, design, business, marketing, innovation Judith van Vliet art, design, business, marketing, innovation Judith van Vliet

Sharing the Love for Color with Peggy Van Allen

An educational talk with Peggy on how she observes human behavior and translates changes in her surroundings to color palettes, the importance of sharing knowledge in the field of color and design to inspire others, how you communicate color digitally in current times with clients, how being President of Color Marketing Group impacted her professional career and network and how her view on the importance of philanthropy in multiple areas.

Peggy Van Allen is a designer and color anthropologist with a background in graphic design and experience in trend research, visual merchandising, and palette development. Her unique skillset allows her to visually communicate the complexities of color in a way that is both inspirational and educational. Peggy has a firm understanding that trend forecasting is integral to the success of design and color palette development.

Peggy has been an active member of Color Marketing Group (CMG) for over 20 years. She has served on numerous committees, facilitated workshops, and served two terms on the Board of Directors. Following two years as Vice-President of Color Forecasting, Peggy was appointed as CMG’s 2020-2022 President.

Color Marketing Group, a not-for-profit, international association of color design professionals, is a forum for the exchange of all things color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists.

As a color anthropologist, Peggy studies human behavior in order to understand the why, what and when of a target consumer’s color preferences. Corporate clients, in the home products industry, utilize Van Allen’s color expertise on projects ranging from large-scale paint color displays to smaller color line updates, and material color offerings such as building sheets, grout, and roofing.

LINK HERE

Read More
Contactless Color with Justine Fox

Contactless Color with Justine Fox

How is the city of London changing its colors and what has to change? Justine talks about her passion for urban planning and architecture and how she works with architects to apply color more purposefully. She highlights the importance of child-friendliness in urban areas and how her new project gets children and entire communities active together again in a playful and of course colorful way.

Justine is a consultant with a unique understanding of applied colour psychology, colour trend, insights and colour ergonomics with futures thinking. Her multi-disciplinary perspective on colour creates engagement with people through product development, social content, publications and immersive installations. She is focused on bringing awareness to all stakeholders within urban planning and architecture on the considered use of colour to help improve sustainability, inclusivity, community and safety for all people who live and work in the built environment.

Calzada Fox is a colour consultancy with a difference, combining strategic vision, creativity and innovation. We work across all sectors empowering our clients with innovative ideas which are relevant to their business and stakeholders.

LINK HERE

Read More

“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”

— Review Apple Podcast