Sharing the Love for Color with Peggy Van Allen
Peggy says:
“Conversations around color are very important, almost more important than the final color of a trend”
An educational talk with Peggy on how she observes human behavior and translates changes in her surroundings to color palettes, the importance of sharing knowledge in the field of color and design to inspire others, how you communicate color digitally in current times with clients, how being President of Color Marketing Group impacted her professional career and network and how her view on the importance of philanthropy in multiple areas.
Peggy Van Allen is a designer and color anthropologist with a background in graphic design and experience in trend research, visual merchandising, and palette development. Her unique skillset allows her to visually communicate the complexities of color in a way that is both inspirational and educational. Peggy has a firm understanding that trend forecasting is integral to the success of design and color palette development.
Peggy has been an active member of Color Marketing Group (CMG) for over 20 years. She has served on numerous committees, facilitated workshops, and served two terms on the Board of Directors. Following two years as Vice-President of Color Forecasting, Peggy was appointed as CMG’s 2020-2022 President.
Color Marketing Group, a not-for-profit, international association of color design professionals, is a forum for the exchange of all things color. Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists.
As a color anthropologist, Peggy studies human behavior in order to understand the why, what and when of a target consumer’s color preferences. Corporate clients, in the home products industry, utilize Van Allen’s color expertise on projects ranging from large-scale paint color displays to smaller color line updates, and material color offerings such as building sheets, grout, and roofing.
