Connect with your customers through the language of color
TCA helps you develop colors for your market through storytelling and palette development
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Keynote Speech
The Color Authority™ offers engaging presentations on the transformative power of color, perfect for inspiring your team or audience. With experience at international events, TCA delivers tailored talks on color trends, psychology, and branding strategies, designed to inform and inspire.
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CMF Trends
Staying ahead of color trends is crucial for businesses to stay relevant. At TCA, we specialize in color, material and finish trend research, helping clients anticipate shifts and capitalize on emerging trends. Our services enable businesses in various industries, from fashion to interior design, to stay competitive and position themselves as trendsetters.
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Color Consultancy
Color has the power to transform designs from ordinary to extraordinary. At TCA, we turn ideas into reality through color, drawing on material trends, consumer behavior, societal shifts, and color psychology. We help clients choose color that deeply resonate with their audience. Let us help you find the perfect color to bring your vision to life.
Drop #2 of The Forecast Club is now available!
Common Ground 2027–2028
Secure your front-row seat to the future of design.
Join The Forecast Club for an exclusive online seminar featuring eight internationally recognized trend specialists from eight different countries. In one powerful, high-impact event, you will gain the definitive global perspective on upcoming shifts in design, interiors, materials, fashion, and consumer behavior.
Designed for professionals who need reliable, forward-looking knowledge, this seminar combines regional expertise with a global outlook to help you anticipate change and make informed creative and strategic decisions.
TICKETS https://theforecastclub.net/
The Color Authority™ (TCA) is a leading consultancy specializing in color strategy, materials and finishes (CMF), trend forecasting and color psychology. Founded by Judith van Vliet, the company helps brands develop impactful color narratives that reinforce visual identity and connect with consumers. TCA offers CMF design consulting services, color palette development, keynote lectures and trend analysis in sectors such as fashion, interior design, consumer goods and mobility.
The company has collaborated with well-known brands such as Braun, Dulux Australia, Comex Pinturas, Trevira CS, Renolit, Tecnica Group, Vidde Mobility and 2tec2.
In addition, TCA provides thought leadership through its podcast, conferences and strategic collaborations, establishing itself as a key player in the evolution of color and CMF in design and marketing.

