Orion LinkedIn Carbon-Black campaign

Black is more than a color—it’s an experience, a mystery, and a statement. For Orion S.A. black is anything but a mystery, it is their top-notch expertise as they are a global producer of carbon black. If anybody knows the color black, its them. TCA supported the company with a LinkedIn campaign to spread the word about the intrinsic characteristics of the pigment and its ancient history.

Often described as the absence of light or the culmination of all colors, black transcends simple definition. It’s the velvet canvas of the universe, where stars are born. It’s the shadow that gives shape to the light, the depth that makes contrast meaningful.

In art and fashion, black whispers sophistication and strength, while in nature, it holds secrets in the midnight sky or the depths of the ocean. Black invites us to imagine, to explore the unknown, and to see beyond what’s visible.

Is black a color? Perhaps it’s more—a space where creativity and curiosity come alive.