Braun Color Strategy

In 2021, shortly after launching my color consultancy agency, The Color Authority, I had the privilege of collaborating with Braun on an iconic project: developing a new color concept for the 50th anniversary of their legendary MPZ22. This project allowed me to create a rich, story-driven approach to color that resonated deeply with Braun’s design team, leading to a subsequent invitation to expand this vision across their entire color range. Through this work, I was able to build a cohesive color strategy grounded in Braun’s history, yet crafted for a future that champions sustainability, storytelling, and intentional design.

Soon more about this project!

“Judith van Vliet, renowned as The Colour Authority, is a visionary in the world of color design and strategy. Her collaboration with Braun Design was pivotal in developing an innovative and dynamic new color palette for Braun Household. Judith’s unparalleled expertise in color psychology, emerging trends, and practical application led to the creation of a bold and timeless color strategy that redefined Braun’s design identity while honoring its strong heritage.

Her visionary work elevated the brand’s aesthetic appeal and left a lasting impact, showcasing the transformative power of color in design. By creating a distinctive and recognizable color footprint, Judith has ensured that Braun’s products stand out and remain iconic for years to come..”

Markus Orthey, Braun Design Director

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