An inspiring podcast on everything you need to know about color!
Design Experience with Xiaojing Huang
Xiaojing is the first person on the podcast to talk with an Asian perspective on color, design experience and CMF as she talks about the many differences between eastern and western consumer trends, preferences and color perceptions. As one of the most well-known CMF designers in China, Xiaojing will give her view on what is happening in the field and not just in China.
Xiaojing Huang is a renowned design strategist and trend expert, strategy director and partner of YANG DESIGN, chief editor of China Design Trends Report.
Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award, Influential China Young by Linkedin. Chief editor of China Design Trends Report, which is by far the authoritative annual trend report for the Chinese market since 2013. The report has successfully forecasted well-selling Chinese design trends including gradient, purple, copper green and iridescence. She is curator of CMF TREND LAB, and design column writer of magazines including md. Invited speaker of many design events including TEDx, Color Marketing Group, NCS color forecast and Semiofest. Xiaojing studied in Guangzhou and Berlin from experience design expert.
As strategic director of YANG DESIGN, the forward-looking design consultancy in China, she has been leading the strategic team to build the CMF Lab and UX Lab , defining design strategy to realize business value for companies in different development stages. Her clients are leading brands including Boeing, BMW, GM, Nissan, Hyundai, Didi, Samsung, Microsoft, Huawei, BOSE, Haier, vivo, Schneider Electric, Unilever, Vanke, DuPont and 3M.
Nourishing Tradition with Laura Tofts
Part of learning about color is understanding it's many facets and cultural meanings. Laura Tofts passionately shares her perspective on color from a southern African point of view, describing Zimbabwe's color symbolism across pattern, natural pigments and minerals. Her goal is to bring global color conversations to Africa and spread its traditions with the world.
Born 47 years ago in Zimbabwe to British immigrants, Laura grew up in the Capital City Harare and completed her High School education there. In 1996, after completing Tertiary studies in Linguistics and Tourism, Laura moved to Brighton, Sussex, UK and gained experience in various Restaurants and Hotels before landing a position at the American Express Head Office in the European Corporate Travel Department.
The Call of Africa was too much, and Laura returned to Zimbabwe in early 2000 and joined Avis Car Hire as The National Sales “Lady” .... Until political events in the country saw the rapid collapse of the tourism industry and a very depressed environment. At that point Laura decided it was time for a change and whilst working as a restaurant manager in a 5-star Restaurant in Harare, studied Accounting by night. Once qualified, Laura took up a role as Bookkeeper in a Paint Shop downtown ... and that’s when the Eureka moment happened, and the passion was ignited.
The following year Laura opened her first Paint Wholesale Warehouse in the Light Industry Area, where she is still based today... 23 years later! Needless to say, Laura Tofts has extensive experience and deep knowledge about coatings and colour design. She is the only NCS qualified colour trainer in Zimbabwe, training architects, interior designers and anyone with an interest in colour. During the last 13 years, she has extended her skillset by delving deeply into specialist finishes, such as cement, texture, wallpaper, and anything else that adds dimensions to a wall. She has earned Certification from The Institute of Concrete of South Africa, specialising in cement for construction. Laura owns The Showroom (recently re-branded from Artisan), a surface design company that supplies top-quality products and creates unique finishes for residential and commercial projects. The Showroom is Zimbabwe’s main distributor of Medal Paints, Cemcrete, Earthcote, Jaxoleum and Wallpaper Inn, Eijffinger, ORAC, among others.
Laura’s Instagram Page best summarises it all “Africa forever in my Soul, Colour all around me”.
Hyperbolic Color with Serena Confalonieri
Known for her colourful designs, Serena Confalonieri explains what inspires her and the important role that color plays in creating community, safety and change in neighbourhoods. Serena loves to break taboos in the world of design as she talks about controversial topics in our society.
Milan-based designer and art director Serena Confalonieri works in the field of product, interior, graphic, and textile design, collaborating with companies and artisans of excellence both in Italy and abroad. Her strongly distinctive style is built around a graphic, colorful, and emotional vision, mixed with decorative hyperboles and geometric shapes. Unexpected subjects, chromatic and material combinations, together with anthropomorphic and zoomorphic inspirations, give life to projects where design is given an ironic twist and, vice versa, playfulness is at the root of the project.
Each project starts from an accurate research, which investigates the meaning and history of all elements involved while giving them a personal and fresh new interpretation. In particular, in-depth researches on surfaces are very crucial, in order to obtain impeccable results and a strong consistency with patterns, decorations and colors.
After graduating in Interior Design at Politecnico di Milano, Serena Confalonieri spent some time abroad, first in Barcelona and then in Berlin, where she collaborated with interior and graphic design studios. Over the first few years of her career, she also worked with several studios in Milan, plus with the Politecnico Faculty of Interior Design.
In 2013 she made her debut at Milan Design Week with a selection of products born from the collaboration with companies such as cc-tapis, Nodus, and Wall & Decò. Ever since then, she has been working for leading design and furniture companies including: Abate Zanetti, Altreforme, Archiproducts, Arzberg, Azimut Yachts, Carpet Edition, cc-tapis, Coin Casa Design, Comune di Milano, Crate & Barrel USA, .ex- novo, Fondazione Cologni, Gur, Holland & Sherry USA, Houtique, Karpeta, L'Opificio, Maliparmi, Mason Editions, Medulum, Mohebban, My Home Collection, Myyour, Nodus, Porro, Portego, Potocco, Saba Italia, Sambonet, Swatch, Texturae, Vetrofuso, Wall & Decò.
She has been the art director of design brand and realized many site specific set-ups and installations on behalf of the Municipality of Milan, Archiproducts, Marmomac Fair, and the San Siro Milan Hippodrome on the occasion of the "Leonardo Horse Project".
Alongside important institutions such as Triennale Milano, Fondazione Cologni, Michelangelo Foundation, Coin Casa and Elle Decor, Mexico Design Week, she took part in many projects characterized by the aim of guiding small and extraordinary artisanal realities towards more contemporary designs and products, in order to save and bring to light a know-how, otherwise at risk of extinction.
Serena has been selected for several design residencies and workshops both in Italy and abroad (USA, Mexico, Portugal). Her projects have been featured in many important publications and trade magazines (The New York Times, Corriere della Sera, Il Sole 24 ore, Wallpaper, Interni, Ottagono, L'Officiel, Elle Decor ...); also, she has received prestigious awards including two Honorable Mentions at the Young & Design Awards and the German Design Awards. Her works have been exhibited in well-respected design addresses such as the Milan Triennale and the Rossana Orlandi Gallery.
The Natural Flow of Color with Laura Perryman
Laura will give insights in the world of materials and how specifically plastics relate to product design and yes color. She believes the world of color design is adapting to seasonal color flows, letting go of the need to control color in design and letting it flow naturally. An interesting talk about creating natural colors in labs, neuro-aesthetics and where the future of design & color is moving.
Laura is an experienced colour and material designer and trend forecaster, who thinks strategically, has a user-centered mindset and brings inspiration, clear actionable insights, and design directions for brands and organisations. Her ethos is colour and materials should be integral but above all have a positive purpose for applications, products, or services. Working with companies, she navigates future opportunities and creates intelligent, empathetic, and planet-aware palettes and designs, demonstrating aesthetics are key to all levels of experience.
Her in-depth background in colour, knowledge of materials in manufacture, and critical understanding of the trend prediction process have enabled the creation of innovative design directions, brand colour guidelines, and material development for globally renowned and respected companies.
Her work experience encompasses diverse industry sectors, from industrial product design to digital platforms; she has created unique CMF design for future-forward innovation firms in-house at Arrival, Nokia, and Speedo, and has consulted with brands such as 3M Post-it, Sainsbury’s, DuPont Corian, and HP, to create category leading colour identities for new products. She’s led strategic future forecasting projects for clients such as Panasonic Europe, Antron, Comex, and Procter & Gamble and created engaging and insightful reports for trend forecasting agencies including WGSN and Beautystreams.
Laura currently directs Colour of Saying, a UK-based CMF Design Studio, focused on future-forward circular and emotionally-connected colour and material design, insights, and experiences for brands and organisations. Most recently showcasing an exhibition and series of workshops entitled ‘Colour Via:’ on how colour can drive and be an agent for change in advancing sustainable design practices. She is currently on the board of trustees for The Colour in Design Awards, a non-profit organisation that supports new graduates and designers to explore colour further in their practice.
Laura is the author of The Colour Bible, published Autumn 2021, a succinct book covering 100 significant colours and their pertinence and potential for use in the world around us.
“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”
— Review Apple Podcast