Hyperbolic Color with Serena Confalonieri
Serena says that:
“Ancient cultures and civilisations are of great inspiration to the shapes and colors of my designs”
Known for her colourful designs, Serena Confalonieri explains what inspires her and the important role that color plays in creating community, safety and change in neighbourhoods. Serena loves to break taboos in the world of design as she talks about controversial topics in our society.
Milan-based designer and art director Serena Confalonieri works in the field of product, interior, graphic, and textile design, collaborating with companies and artisans of excellence both in Italy and abroad. Her strongly distinctive style is built around a graphic, colorful, and emotional vision, mixed with decorative hyperboles and geometric shapes. Unexpected subjects, chromatic and material combinations, together with anthropomorphic and zoomorphic inspirations, give life to projects where design is given an ironic twist and, vice versa, playfulness is at the root of the project.
Each project starts from an accurate research, which investigates the meaning and history of all elements involved while giving them a personal and fresh new interpretation. In particular, in-depth researches on surfaces are very crucial, in order to obtain impeccable results and a strong consistency with patterns, decorations and colors.
After graduating in Interior Design at Politecnico di Milano, Serena Confalonieri spent some time abroad, first in Barcelona and then in Berlin, where she collaborated with interior and graphic design studios. Over the first few years of her career, she also worked with several studios in Milan, plus with the Politecnico Faculty of Interior Design.
In 2013 she made her debut at Milan Design Week with a selection of products born from the collaboration with companies such as cc-tapis, Nodus, and Wall & Decò. Ever since then, she has been working for leading design and furniture companies including: Abate Zanetti, Altreforme, Archiproducts, Arzberg, Azimut Yachts, Carpet Edition, cc-tapis, Coin Casa Design, Comune di Milano, Crate & Barrel USA, .ex- novo, Fondazione Cologni, Gur, Holland & Sherry USA, Houtique, Karpeta, L'Opificio, Maliparmi, Mason Editions, Medulum, Mohebban, My Home Collection, Myyour, Nodus, Porro, Portego, Potocco, Saba Italia, Sambonet, Swatch, Texturae, Vetrofuso, Wall & Decò.
She has been the art director of design brand and realized many site specific set-ups and installations on behalf of the Municipality of Milan, Archiproducts, Marmomac Fair, and the San Siro Milan Hippodrome on the occasion of the "Leonardo Horse Project".
Alongside important institutions such as Triennale Milano, Fondazione Cologni, Michelangelo Foundation, Coin Casa and Elle Decor, Mexico Design Week, she took part in many projects characterized by the aim of guiding small and extraordinary artisanal realities towards more contemporary designs and products, in order to save and bring to light a know-how, otherwise at risk of extinction.
Serena has been selected for several design residencies and workshops both in Italy and abroad (USA, Mexico, Portugal). Her projects have been featured in many important publications and trade magazines (The New York Times, Corriere della Sera, Il Sole 24 ore, Wallpaper, Interni, Ottagono, L'Officiel, Elle Decor ...); also, she has received prestigious awards including two Honorable Mentions at the Young & Design Awards and the German Design Awards. Her works have been exhibited in well-respected design addresses such as the Milan Triennale and the Rossana Orlandi Gallery.
