Color Abundance with Andreea Hartea
Andreea says:
“95% of our behaviour is automatic, conditioned by our personal history, what we see reflects who we are”
How does our past influence the perception we have of our world today? Where does color stand in our daily perception of things and more importantly, how do we select the correct colors that truly make us feel good? Andreea Hartea will explain how we perceive color and how to select the right color for ourselves and our clients.
Andreea Hartea was born in Romania and currently lives and works in Italy where in early 2020, she established RAH Colour Consulting Studio collaborating with architecture firms, interior designers, and international companies. She studied Visual Arts at NABA and completed a two-year program in Dynamic Hypnosis and Analogical Psychology at the CID_CNV Institute in Milan. To deepen her expertise, she pursued additional courses on color by "Max Luscher," attended seminars on meditative and hypnotic practices, while she researched topics like neuromarketing and neuroeconomics. Her research primarily draws inspiration from psychology and consciousness, focusing on the mechanisms of unconscious and emotional perception. Her fascination with the human experience fuels her exploration of the inner universe as a means to comprehend our surroundings. She derives great satisfaction from assisting individuals in their daily lives and uncovering the underlying reasons behind their experiences using the power of color. Her primary objective is to educate people on approaching color from a more intimate, authentic, and conscious standpoint, acknowledging that color affects each individual in a very unique manner. Currently, she is devoted to promote the concept "subjectivity of color” as she has been privileged to deliver lectures to prominent companies and international platforms such as Edison, PPG, Archiproducts, and TedxRoma. Having moved from theory to practical application, she developed the RAH Colours test, which aids professionals closely engaged with end clients in addressing the challenging question: "What color should we choose?" Whether it involves materials, products, or surfaces, this question invariably arises in interior design and often proves a point of frustration for both professionals and clients alike.
She provides guidance on implementing this methodology, and currently works on creating a platform that will provide professionals with their own personal color consultant. Moreover, she collaborates with studios and boutique agencies specializing in brand identities, particularly for small-scale brands.
