Do you speak Color?
DO YOU SPEAK COLOR?
Monday 13 May 2024
14:00-14:45
Seminar Room - English spoken
Color is primal, color is persuasive, and color is powerful.In branding it can influence not only what we buy, but also how we buy; in architecture it can shape the way we navigate an environment; and in clothing it can even determine our productivity. But to understand its influence and applications, it is necessary to understand its psychology.
Judith van Vliet will take you on a journey into the meaning of color and its application on a variety of materials and textures. Everyone can learn to speak to the language of color, including you.
MEET JUDITH VAN VLIET
Judith van Vliet, Founder of The Color Authority, is an expert in the field – also hosting a popular namesake podcast centred on colour. She’s formerly president of the Color Marketing Group and was previously Senior Color Designer at Avient ColorWorks, and Creative Director of ColorForward. In her role, van Vliet explores the vital role colour plays in our lives, the hold it has on our emotions and how to unleash its power through branding and design.
Color: a continuous journey
Color: a continuous journey.
Judith van Vliet from The Color Authority was invited to speak about color by Nalesso during Milan Design Week 2024 in the Brera district. A 30 minutes infusion of color will be followed by cocktails in the Metroquality showroom. RSVP required.
TCA partecipa al VIAGGIO NEL COLORE
Il colore è un linguaggio in continua evoluzione, ogni cosa che ci circonda ha un colore. I materiali stessi con i quali sono costruite cose e definiti spazi hanno un colore. Durante la Color Week si indagheranno e approfondiranno degli argomenti raccolti in macrotemi quali C O L O R E E S P A Z IO, COLORE E DECORAZIONE, COLORE E NATURA, COLORE E FINITURA, COLORE E ARTI.
COLORE, DECORAZIONE, ARTE E IDENTITÀ
Intervengono:
Chiara Frigerio - Architetto Studio 23Bassi
Corrado Beretta - Architetto Reggia di Monza
Marcello Picollo - Color consultant Presidente Gruppo del Colore
Sciffo Andrea - Professore Liceo artistico Nanni Valentini
Judith Van Vliet - EMEA CMG Vice President