What Is Brat Aesthetic and Why Is It Trending?
What’s the history of brat green before Charli XCX?
Brat green and adjacent verdant shades are no strangers to the runways. Judith van Vliet, color expert and founder of The Color Authority, explains the fast-paced nature of this color in design spaces. “Lime green is an interesting phenomenon. It’s a color that has a quick moving cycle as we see it pop back, particularly in fashion goods, every 4-5 years. Other colors are slower,” she says.
What does brat green say about the current cultural zeitgeist and branding?
At this point, the world has very likely collectively agreed to disagree when it comes to attributing meanings to bright green. Van Vliet notes that greens with high yellow content carry both positive and negative connotations. “Yellow greens are most often associated with the first days of spring when young shoots emerge from the earth. These lush greens speak of revival, restoration and renewal,” she explains. On the other hand, she says, the color is also associated with toxicity and slimy creatures — think of reptiles or even Shakespeare’s depiction of jealousy as a green-eyed monster.
Read the full article here: https://www.teenvogue.com/story/charli-xcx-brat-aesthetic-explained-by-experts