Connect with your customers through the language of color
TCA helps you develop colors for your market through storytelling and palette development
-
Keynote Speech
The Color Authority™ offers engaging presentations on the transformative power of color, perfect for inspiring your team or audience. With experience at international events, TCA delivers tailored talks on color trends, psychology, and branding strategies, designed to inform and inspire.
-
Color Trends
Staying ahead of color trends is crucial for businesses to stay relevant. At TCA, we specialize in color trend research and forecasting, helping clients anticipate shifts and capitalize on emerging trends. Our services enable businesses in various industries, from fashion to interior design, to stay competitive and position themselves as trendsetters.
-
Color Consultancy
Color has the power to transform designs from ordinary to extraordinary. At TCA, we turn ideas into reality through color, drawing on trends, consumer behavior, societal shifts, and color psychology. We help clients choose colors that deeply resonate with their audience. Let us help you find the perfect color to bring your vision to life.
-
![]()
S6E03 Color Down Under with Bree Banfield
Australian Bree Banfield shares with us her passion for color surprises in interiors, how color comes intuitively to her and how the light down under changes the color game completely. Listen to our conversation and receive valuable insights to the color selection process for home interiors.
-
![]()
S6E04 Milano Unfolded with Evelien Reich
Together with design hunter Evelien Reich, we dive into the essence of Milan Design Week 2025. She shares her favorite installations, the standout colors, materials and textures of the week. Which are the key themes that defined this year’s edition and how has Milan Design Week changed over the past years? Listen to our conversation on all that is Milano!
-
![]()
S6E05 Trend Curation with Cécile Poignant
This episode is filled with information on intentional trends within a variety of industries yet with a special focus on the culinary industry. Cécile talks to us about how the the trend forecasting industry has changed with the current speed of information reaching us and how this has resulted more in trend provocation whereas there is a great need for trend curation to truly help out businesses in finding answers in a difficult economical climate.
The Color Authority™ (TCA) is a leading consultancy specializing in color strategy, materials and finishes (CMF), trend forecasting and color psychology. Founded by Judith van Vliet, the company helps brands develop impactful color narratives that reinforce visual identity and connect with consumers. TCA offers CMF design consulting services, color palette development, keynote lectures and trend analysis in sectors such as fashion, interior design, consumer goods and mobility.
The company has collaborated with well-known brands such as Braun, Dulux Australia, Comex Pinturas, Trevira CS, Renolit, Tecnica Group, Vidde Mobility and 2tec2.
In addition, TCA provides thought leadership through its podcast, conferences and strategic collaborations, establishing itself as a key player in the evolution of color and CMF in design and marketing.