Connect with your customers through the language of color
TCA helps you develop colors for your market through storytelling and palette development
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Keynote Speech
The Color Authority™ offers engaging presentations on the transformative power of color, perfect for inspiring your team or audience. With experience at international events, TCA delivers tailored talks on color trends, psychology, and branding strategies, designed to inform and inspire.
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Color Trends
Staying ahead of color trends is crucial for businesses to stay relevant. At TCA, we specialize in color trend research and forecasting, helping clients anticipate shifts and capitalize on emerging trends. Our services enable businesses in various industries, from fashion to interior design, to stay competitive and position themselves as trendsetters.
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Color Consultancy
Color has the power to transform designs from ordinary to extraordinary. At TCA, we turn ideas into reality through color, drawing on trends, consumer behavior, societal shifts, and color psychology. We help clients choose colors that deeply resonate with their audience. Let us help you find the perfect color to bring your vision to life.
UPCOMING EVENTS
UPCOMING EVENTS
April 1
Valencia Spain
Designing with Color
Join us for an exclusive event in Valencia, where we will explore how color psychology and material selection can transform spaces into unique sensory experiences. Through an insightful session and a hands-on materials composition workshop, participants will experience firsthand how to apply these concepts using a curated selection of materials from Material Bank.
June 4
Expo Kortrijk
Kortrijk Belgium
The Flow of Color at Flanders Flooring
This presentation explores the natural flow of color, weaving together themes of timelessness, sustainability, and heritage. By examining the enduring beauty of natural hues, we celebrate the connection between tradition and innovation, showcasing how sustainable practices honor the past while shaping a vibrant future. Through this journey, we reveal how colors evoke emotion, preserve cultural narratives, and inspire designs that transcend time.
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S6E01 Chasing Reality with Michell Lott
Which way better to start the new season than with Brazilian creative Michell Lott. In this episode, Michell shares insights on how he uses color to stay in touch with his emotions to navigate life more easily, how warm colors increase happiness for 2025 and how AI allows him to work quicker yet without taking over his creativity.
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S6E02 Color Camouflage with Melania Chavarría Nuño
In this episode Melania shares her story about how she went from being too much to finding her own voice, how color became the main driver in her work and how she wants to bridge the gap between the intrinsic variety of Mexican culture and the world of the arts. Learn about how she expresses these elements through her own body and person.
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S6E03 Color Down Under with Bree Banfield
Australian Bree Banfield shares with us her passion for color surprises in interiors, how color comes intuitively to her and how the light down under changes the color game completely. Listen to our conversation and receive valuable insights to the color selection process for home interiors.
The Color Authority™ (TCA) is a leading consultancy specializing in color strategy, materials and finishes (CMF), trend forecasting and color psychology. Founded by Judith van Vliet, the company helps brands develop impactful color narratives that reinforce visual identity and connect with consumers. TCA offers CMF design consulting services, color palette development, keynote lectures and trend analysis in sectors such as fashion, interior design, consumer goods and mobility.
The company has collaborated with well-known brands such as Braun, Dulux Australia, Comex Pinturas, Trevira CS, Renolit, Tecnica Group, Vidde Mobility and 2tec2.
In addition, TCA provides thought leadership through its podcast, conferences and strategic collaborations, establishing itself as a key player in the evolution of color and CMF in design and marketing.