An inspiring podcast on everything you need to know about color!
Rethinking Color with Anna Starmer
Anna Starmer talked to TCA about her vision on the future of color being more value-based where homogenous colors have no place and we select colors that fit our values, that are beautiful and endure the test of time.
Anna Starmer has been guiding brand colour direction for over 25 years. Her colour library, client palettes and Luminary colour publications reveal the future thinking that will shape the future of colour and materials. She is a board member of the British Textile Colour Group, Intercolor and Interfilliere Salon de la Lingerie Paris. And sits on the colour futures panel for Dulux Paints.
Beyond her books, Anna works directly with brands and retailers, manufacturers, organisations and universities. She understands the technical language of colour, from materials for Dualit or Volvo, to colours for Triumph Lingerie to Ikea. Communicating and visualising colour for brands and manufacturers, Anna has developed colour libraries for clients, from Manolo Blahnik to Marks and Spencer.
Luminary Colour is the bi-annual publication and colour library, founded and created by Anna Starmer. The books and colour swatches are hand made in the UK to an exacting technical standard. Luminary has evolved organically from a future colour forecasting service with a 2-3 year ahead season, into a non-seasonal platform of inspiration and innovation; today we collaborate with botanical dyers, wild dye plant foragers, waste food pigments, waste material specialists and bio-colour innovators – featuring emerging colour swatches in every book.
Colour and material futures sit at the heart of our creative practice, yet beauty is so much deeper than surface level. Our stories have deep rooted connections to the origin of colour and long-term future intentions, way beyond a single season. Our work visualises a regenerative future, exploring a wiser, more intuitive ways of making and creating.
The Future of Color in Food with Cacao Barry
The Color Authority™ was invited to the World Chocolate Masters podcast of Cacao Barry!
This episode gives exclusive insights from Pastry Chef and Chocolatier Naomi Wahl, Color Designer and Founder of The Color Authority™ Judith van Vliet and Product Decorations Expert at Barry Callebaut Astrid Remaut.
Eating with your eyes is part of every meal, dessert or snack. And color plays a key role in that. If food looks good, we expect it to taste good, and do something good for us. Color also brightens our mood; it can evoke freedom or optimism. It has the power to spread joy and happiness. Even before you have set your teeth in it.
But what does the future of food colouring hold? With customers flocking towards healthy alternatives and being conscious about everything artificial, does food coloring even have a place? Natural colors and flavours seem like the way to go. But where do you start?
And what are their limits?
In my talk with Cacao Barry I talked about the fact that up to 85% of the products we buy are influenced by color making it a powerful tool in the arsenal of artisans and chefs. A clear example that most customers are aware of themselves, is their favourite color. Most people know they are (uncons- ciously or not) drawn to that.
But the use of color goes much further than that. Color influences everyone on a daily basis. It catches your eye, it influences your mood, it has the power to in- crease the attractiveness of your creations, and add freshness and novelty to what you’re making.
What are the future food trends? What colors rule todays' market and what colors will be trending in the world of chocolate and pastry in the near future? Interesting also to know....what colors to avoid in the food industry.
The Fast and Furious with Dominik Eisend
Dominik Eisend steers & drives Merck’s global Pull Marketing activities within surface solutions, always focusing on design & technology at automotive OEMs. He introduces new trends and stylings and listens closely to what is needed in the market to be able to present the right creations at the right time.
Dominik has a background in transportation interior design focusing on materials and CMF. Prior to his role at Merck he has worked for several OEMs such as Mercedes-Benz, AMG and FORD as well as for a German-Chinese automotive start up called BORGWARD where he was leading the Color&Trim design team.
He loves to work with materials or to experiment with new technology to generate material driven design experiences. He looks at color and surfaces to play an incremental role for good product design. In his eyes the material design will play the most influential role in the future of mobility. Dominik currently resides in Stuttgart, Germany.
Exploring Color Cycles with Montaha Hidefi
Montaha will shed a light on her international background and how this has influenced her color career and the many color differences and influences among the regions in the world. She has been tracking color cycles from the early 2000's to better predict future trends and will highlight an interesting cycle that she has seen comeback in this year. Being part of Color Marketing Group and working on the Executive Committee as VP of Color Forecasting is what kept her going in these restrictive times, as she explains the importance of being part of a color tribe and its network.
Montaha Hidefi is a Canada-based, internationally celebrated color archeologist, writer, and public speaker. As a Color Archeologist her role involves examining and observing the past tendencies, to understand the present trends and interpret the future color forecast for business purposes.
With an extensive background in the coatings industry, color forecasting, marketing strategy and international business, she established color forecast palettes and color trend books concepts for many companies around the world.
Montaha lectured about color and trends virtually and in-person in countless trade shows, conferences, and universities, and conducted workshops on color around the world.
She participated and contributed as color forecasting panelist on many global organization committees such as the Mix Magazine, MoOD Textiles Trend Book, and Dutch Design Trend Book. Her articles on color and trends were published in trade publications such as Door Security and Safety, PCI Magazine, Powder Coating, Powder Coated Tough, Product Finishing, Rugs News andDesign, Retail Environment, and PPCJ.
Montaha is the author of Groping for Truth – My Uphill Struggle for Respect (2018), The Role of Color in Design (2019), and co-author of Colour Design: Theories and Applications (2012, and 2017).
She currently serves as VP Color Forecasting at Color Marketing Group.
The Natural Flow of Color with Laura Perryman
Laura will give insights in the world of materials and how specifically plastics relate to product design and yes color. She believes the world of color design is adapting to seasonal color flows, letting go of the need to control color in design and letting it flow naturally. An interesting talk about creating natural colors in labs, neuro-aesthetics and where the future of design & color is moving.
Laura is an experienced colour and material designer and trend forecaster, who thinks strategically, has a user-centered mindset and brings inspiration, clear actionable insights, and design directions for brands and organisations. Her ethos is colour and materials should be integral but above all have a positive purpose for applications, products, or services. Working with companies, she navigates future opportunities and creates intelligent, empathetic, and planet-aware palettes and designs, demonstrating aesthetics are key to all levels of experience.
Her in-depth background in colour, knowledge of materials in manufacture, and critical understanding of the trend prediction process have enabled the creation of innovative design directions, brand colour guidelines, and material development for globally renowned and respected companies.
Her work experience encompasses diverse industry sectors, from industrial product design to digital platforms; she has created unique CMF design for future-forward innovation firms in-house at Arrival, Nokia, and Speedo, and has consulted with brands such as 3M Post-it, Sainsbury’s, DuPont Corian, and HP, to create category leading colour identities for new products. She’s led strategic future forecasting projects for clients such as Panasonic Europe, Antron, Comex, and Procter & Gamble and created engaging and insightful reports for trend forecasting agencies including WGSN and Beautystreams.
Laura currently directs Colour of Saying, a UK-based CMF Design Studio, focused on future-forward circular and emotionally-connected colour and material design, insights, and experiences for brands and organisations. Most recently showcasing an exhibition and series of workshops entitled ‘Colour Via:’ on how colour can drive and be an agent for change in advancing sustainable design practices. She is currently on the board of trustees for The Colour in Design Awards, a non-profit organisation that supports new graduates and designers to explore colour further in their practice.
Laura is the author of The Colour Bible, published Autumn 2021, a succinct book covering 100 significant colours and their pertinence and potential for use in the world around us.
“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”
— Review Apple Podcast