Shining your Light with Judith van Vliet
Judith says:
“My first question to a client is What do you want to stand for? Before even thinking about color”
This is quite the unusual podcast for me.. as for the first time I am being interviewed myself by Keith Recker who beseeched, almost begged me to let the TCA fans get to know me better by turning the tables and allowing myself to be the interviewee. This fun conversation gives some insights into the mysterious world of color forecasting and its future, how you may identify color for clients and their brand but most importantly, what color can do for you on a personal level once you learn how to work with it. Color is life, color is emotion and above all, it is power.
Judith was born in 1981 in the countryside of The Netherlands. She moved to the urban environment of The Hague for her studies at the age of 17. At 28, when she moved to Milan, she fulfilled a lifelong dream of living in Italy. She still lives there, a participant in the vibrant unfolding of color and design-thinking in one of the world’s creativity capitols.
Her initial dive into color came in her first job as Product Planning Specialist at Kawasaki Motors, where she was the only European and the only woman on Kawasaki’s Japan-based design team. Later, she served as Senior Color Designer at Avient ColorWorks, which designs innovative and increasingly sustainable polymer-based colorants to the manufacturing sector and was Creative Director of ColorForward, a global color forecasting guide. These positions allowed her to travel the world to present social and consumer color intelligence to cross-industry professionals, designers and marketers.
Today she is captain of her own ship as founder and color intelligence provider at The Color Authority. She’s also vice president of membership of the Color Marketing Group, where she’s been very active for over fifteen years in positions including president and member of the executive committee.
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