Customer Chemistry with Anja Gaede

Anja unveils:

“Your emotional preference, a combo of your upbringing, your genes and culture, defines what you are attracted to”

A fascinating talk about Scandinavian colors and trends, how different these are from colors in other parts of the world, how sustainability and regenerated materials are taking over the world of not just fashion and interior design, but also other industries.  Anja moreover explains how our personal preferences, our taste, is related to our very own chemistry. 

Anja Bisgaard Gaede, the founder of SPOTT, has an MA degree in communication and specialised in fashion, consumerism, and experience economy. Besides numerous presentations, product development cases, strategy sessions and consultations over the past 14 years, she has also published the Danish book Skab god kemi med dine kunder – oplevelsesøkonomi i detailhandlen (Customer Chemistry – experience economy in retail) and edited the anthology Fashion Film and Transmedia.

SPOTT trends & business provides Scandinavian lifestyle brands with consumer insight, trend and colour forecast for spot on business development. SPOTT creates the essential links between future trends, consumer behavior and business. This calls for a new and innovative approach where neuroscience, trend forecasting and commercial experience is combined in turning trends into business for Scandinavian lifestyle clients. They range from fashion and design companies, city development, creative colleges, retail, lifestyle organisations and media companies.