Breaking Stereotypes with Ghalia Elsrakbi

Ghalia says:

“We need to acknowledge that here is a dominant narrative around specific cultures and communities in the design world”.

In this podcast, Ghalia will talk about how she is creating a platform for the under-represented narratives in the design world in her region, the Middle East and how she is keen on breaking design stereotypes. How can color be used as a tool to surpass digital censorship so designers may speak up and communicate what they stand for? 

Ghalia Elsrakbi is a design professional, researcher, and design educator. After obtaining her a Master's degree in Design at the Sandberg Institute, Gerrit Rietveld Academie in Amsterdam, she joined the post-academic interdisciplinary program " Design Negation" at Jan van Eyck Academy in Maastricht. Her research was dedicated to the investigation of populist politics from the perspective of design and theory.

In 2009, she co-founded with South African designer Lauren Alexander Foundland Collective, an art and design practice based between Cairo and Amsterdam. Foundland’s projects explore under-represented political and historical narratives by working with archives via art, design, writing, educational formats, video making, and storytelling. It aims to critically reflect upon what it means to produce politically engaged work from the position of non-Western artists working between Europe and the Middle East.

Ghalia is an Associate Professor of Practice in Design at the Graphic Design program at the American University in Cairo. She is a co-founder and the Artistic Director of Cairotronica, Electronic and New Media arts festival in Cairo.

Ghalia received a nomination and was a finalist for the Dutch Prix de Rome prize in 2015 and the Dutch Design Awards in 2016. She was awarded the Smithsonian Artist Research Fellowship in 2015/2016 for research in the Faris and Yamna Naff Arab American Collection at the Smithsonian's National Museum of American History in Washington DC.

Ghalia has lectured and exhibited widely in Europe, the United States, and the Middle East, including Centre Pompidou (FR), The Rotterdam International Film Festival(NL), ISPC (NYC), Ars Electronica, Linz (AT), IMPAKT Festival (NL), London Art Fair (UK), Beursschouwburg, Brussels, Fikra Design Biennial (UAE), Porto Design Biennial (PT), Amman Design week (JOR).

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Nourishing Tradition with Laura Tofts