Color Strategy for Vidde Mobility

TCA developed a color strategy for the world's cleanest snowmobile. Designed by Pininfarina, projected by PIMM in Stockholm.

My journey with Vidde Mobility and PIMM started in the early design phase of the project back in October of 2022 creating the narrative around the concept and selecting the brand colors. The snowmobile is fully electric and made from recycled materials. The colors selected are fun, timeless and purposeful for its unique design.