An inspiring podcast on everything you need to know about color!
Design Experience with Xiaojing Huang
Xiaojing is the first person on the podcast to talk with an Asian perspective on color, design experience and CMF as she talks about the many differences between eastern and western consumer trends, preferences and color perceptions. As one of the most well-known CMF designers in China, Xiaojing will give her view on what is happening in the field and not just in China.
Xiaojing Huang is a renowned design strategist and trend expert, strategy director and partner of YANG DESIGN, chief editor of China Design Trends Report.
Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award, Influential China Young by Linkedin. Chief editor of China Design Trends Report, which is by far the authoritative annual trend report for the Chinese market since 2013. The report has successfully forecasted well-selling Chinese design trends including gradient, purple, copper green and iridescence. She is curator of CMF TREND LAB, and design column writer of magazines including md. Invited speaker of many design events including TEDx, Color Marketing Group, NCS color forecast and Semiofest. Xiaojing studied in Guangzhou and Berlin from experience design expert.
As strategic director of YANG DESIGN, the forward-looking design consultancy in China, she has been leading the strategic team to build the CMF Lab and UX Lab , defining design strategy to realize business value for companies in different development stages. Her clients are leading brands including Boeing, BMW, GM, Nissan, Hyundai, Didi, Samsung, Microsoft, Huawei, BOSE, Haier, vivo, Schneider Electric, Unilever, Vanke, DuPont and 3M.
Accessibility via Color with Erika Kelter
How can color be used to make devices more accessible, user-friendly without compromising the design? How important are sensory experiences in today's world and what role do neuro-aesthetics play in the field of CMF. Erika Kelter will share her thoughts on how we may use color, material and finish to create a more sensory experience in a tech world.
As a Colors, Materials and Finishes Design Specialist Erika continues to foster her life-long passion for creating multisensory experiences through materials, colors, light, and texture, and understanding human sensory-emotional relations to objects and artifacts.
Before obtaining an MA from the University of Arts and Design in Helsinki, Finland, Erika had already gained a strong background in crafts by studying ceramics, glass blowing, goldsmithing techniques, and textile design. After graduation she worked in the arts and culture realm as an artist, teacher, and producer before her career as an CMF Designer.
Erika has over 15 years of experience working for brands such as Nokia, Xbox and Microsoft Surface, building quality, comfort, accessibility and sustainability through neuro-aesthetics and materiality.
High on Color with Bethan Laura Wood
Bethan talks about her many inspirations deriving from spending time in different countries while travelling. She explains how she lets color speak to her designs and patterns while explaining the design processes of her latest creations. Her love for Mexico strongly comes forward in the conversation and how the Mexican color palette has influenced her work. Bethan has always had an interest in the relation between people and the object and how she can reinforce that relation through time, and of course, color.
Bethan Laura Wood has run a multidisciplinary studio since 2009 characterised by materials investigation, artisan collaboration and a passion for colour and detail. Residencies and location-based projects have become an important factor in her design process, often working in response to her location, in collaboration with local manufacturers, or reflecting back into her work the visual and material culture particular to that area. Bethan is fascinated by the connections we make with the everyday objects that surround us and, as a collector herself, likes to explore what drives people to hold onto one particular object while discarding another. Bethan explores these relationships and questions how they might become cultural conduits. She is interested in critical approaches to achieving sustainability within mass consumption and the production-driven context of the design industry.
“Excellent series about color. It’s a complex topic and Judith approaches it from a variety of angles with her guests. Always entertaining and insightful. I look forward to listening to each episode and learning something new about color and the visionaries in the color world.”
— Review Apple Podcast