Rana shares insights on the differences but also the similarities of color use and color trends in the Middle East compared to the European region, how color is energy in its form and how we are all influenced by color throughout our childhood. During our conversation we also discussed the intriguing pull many have for her native region, the colors of the city she grew up in and where she finds color inspiration in these difficult times.

As head of the creative department, Rana is the brain behind creating enchanting colors and the discerning eye when it comes to forecasting and spotting trends for Jotun. With her eclectic experience in advertising, marketing and product management, she has spearheaded product innovations while successfully launching new products and color collections across the Middle East, Africa and India. She is a certified Color Trainer by NCS, Sweden and a member of the Color Marketing Group. Rana has conducted many masterclass in color for interior designers and architects across the region. Her infectious passion indeed for color is reflected in the hues of her vibrant personality. She has a thing for beautiful doors and walls and a longing for longitudes as she often travels the world to fill her shelves with hidden curios and stories. Rana is currently residing in Dubai.

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