Brazilian Color Fascination with Patricia Fecci

Patricia states:

“Brazilians are very emotionally driven and that is reflected in the color choices they make and the weight they give to color”

Patricia brings us on a journey through her professional life in the world of decorative paint in a very specific market, Brazil. What colors define the Brazilians, how do they decorate their homes and what color trends can we expect for Latin America in the next years. She will reveal the Sherwin Williams Company trend research methodology and the importance of collaboration when working on color palettes and harmonisation processes. Although its many difficulties, Brazilians continue to shine and the Patricia her energy during this talk reflects that.

Patrícia Fecci works as Color Marketing and Design Services Manager of the Sherwin-Williams Company in Brazil, one of the largest paint manufacturers and distributors in the world.  She is responsible for all color support to company-owned stores, dealers, home centers and assists with color systems, country-specific color palettes, design trends, color merchandising, training and new business development.  She is part of the Sherwin-Williams Global Color Forecast Team that tracks and forecasts color trends and design influences for the coatings industry, creating and giving color presentations to architects and designers.

Patrícia is member of the Color Marketing Group Association and Vice-President of PROCOR Brasil Association.